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Google has started a program using short how-to videos to pass along tips and tricks about using Google Places effectively.  The videos star Professor Emoji, and will help you rate and review places on the go, add friends, and more.  The first video, posted today, deals specifically with using Google Places with an Android phone.

They're a bit kitschy, and maybe something you don't really need a video to help understand, but remember -- some of today's 400,000 new activated phone's users just might.  We're glad to see Google making Android a bit more new-user friendly, and Professor Emoji looks like a nice friendly front man.  You can check out today's lesson after the break.

Here are some tips on what you need to take to really spice up your Google listing!

1. Go and claim your listing!

2. Once you claim your site you will need to pay attention to the following…

Sign up for my email list here to be informed of when exactly it is and also to learn a little bit about local business marketing!

Getting reviews, successfully, is all about relationships. For most customers, asking for one review is a big favor. So I would either alternate, asking one customer to Yelp you and another to review you on Google Places. Or, I would have both on the form or email and ask them to do one.

In terms of modifying your information, the pick up on a live listing can be quite quick - within hours. The pickup of a new listing can be very slow, however. I am not sure why some listings are picked up very quickly and others are very slow.

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